Despite trying to convince record labels to end their free-tier streaming deals with Spotify, it looks like Apple will be launching its own music streaming service with a freemium model. In fact, reports are suggesting that the revamped Beats Music will be completely free to everyone for a limited time after its release, after which it will adopt a freemium subscription model.
Apple might have tried to convince the record labels to kill their free-tier streaming deals with Spotify, but its revamped Beats Music could let listeners sign up without having to pay a dime. Industry sources told Re/Code that Apple is currently negotiating with music labels to relaunch Beats Music as a free, unlimited streaming service for a short window immediately following its launch this summer. This trial period could be anywhere from one month to three months. Apple is also considering other “freemium” alternatives to try to lure listeners away from Spotify, YouTube and other streaming competitors. Those options include having a select number of songs, mainly only the promotional singles, available for free listening. Another option is giving listeners free access to a new version of iTunes Radio where they can listen to different stations created by real DJs without having to pay for a subscription.
