Usually, changes to any interface, especially one that’s used daily such as email, are not welcomed changes by users. In the case of the tabbing features on Gmail, there has been a huge change to the way we see our emails. It’s killing marketers. What can they do to fix it?
Marketing is always most effective when it is delivered with something else of value. If you open your postal mailbox and its nothing but ads, you tend to throw the whole bunch away. But, if one offer comes along with other interesting pieces of mail or if it includes something valuable like a gift card or a coupon, you tend to give it more attention.
The same goes for email. One marketing message that sits alongside emails from friends and family is much more likely to be looked it or at least considered. That’s why Google’s new Gmail layout, with the addition of Gmail Tabs, is causing such a stir within the marketing industry. It limits the opportunity for marketers to deliver their messages alongside other valued messages.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
Now that Google is has become a subsidiary of Alphabet, many of the divisions that have nothing to do with its core…
Unlike with most social networks, it's actually really easy to use Twitter without an account, so much so that the…
It's odd how a company that makes all of its money by selling things online, and is often cited as…
Ad-blockers are a dime a dozen nowadays, and they all do the same thing in roughly the same way, so in…
