Uber wants you to get into an unfamiliar car with a total stranger. But that may be a price worth paying for a cheaper ride. The company’s new UberPool feature will notify users if it discovers a “co-rider” with similar travel plans, and will also provide the other person’s first name and information as to who will be collected first. The two passengers can then split the fare. Those journeying to stranger pastures won’t be left out in the cold, either, as Uber promises to provide a discount even if a travelling companion cannot be found. “While the UberPool idea is simple, the implications are profound,” declares the transportation startup in a blog post.
