Berg’s Little Printer device is shitting down along with the company

Berg Cloud, the pioneering internet of things firm, is closing down. In a Tuesday blog post, the design and cloud outfit said it had “not reached a sustainable business in connected products” and was going into “hibernation.” Berg (“the British Experimental Rocket Group”) was the company behind the Little Printer, a super-cute little device that could print out “mini-newspapers” derived from various online feeds, including social networking messages, news and puzzles. It was a dinky toy in itself, but the really interesting bit was the Berg Cloud backend that it ran on. Around 17 months ago, Berg pivoted from design consultancy to product firm, looking to develop more devices to run off that backend. It even teamed up with Italian fashion house Benetton on connected products R&D. Recent blog posts showed Berg working on very cool stuff, like a mechanical pixel display, and more serious endeavors like a business version of the Little Printer for receipts.