It was implied that Microsoft would be dropping the tainted Internet Explorer brand name when it released its new web browser, codenamed Project Spartan, but we haven’t had anything definitive until now. Microsoft’s marketing chief Chris Capossela has confirmed at the Microsoft Convergence yesterday that the company is currently working on a new brand and name for the successor to Internet Explorer.
You know, I never imagined this would actually happen, but it’s finally a reality: Internet Explorer is dead. According to a report from The Verge, Microsoft’s marketing head Chris Capossela said at an internal Microsoft event yesterday that “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10.” Project Spartan, Microsoft’s all-new web browser, will be front and center in Windows 10 and is planned to be the default way users interact with the Web. Internet Explorer will remain in some specific versions of Windows 10, but only for enterprise users for compatibility reasons. It wouldn’t be surprising if it eventually is dropped altogether. It’s the kind of inclusion that says Microsoft’s keeping it around out of obligation to big business customers that rely on it right now, nothing more.
