This new British company may very well be the next OnePlus

Wileyfox, a new UK-based smartphone brand, has launched its first two devices today. Both will arrive in the “coming weeks” across Europe and the UK, the company says. The first device has a 5-inch handset with an HD display and Qualcomm Quad-core 410 chipset. It has a 13-megapixel rear camera and 5-megapixel selfie camera. The second device, called Storm, offers a slightly larger 5.5-inch full HD display, Qualcomm Octa-core 615 chipset and 20-megapixel rear-facing camera. It also has an 8-megapixel front-facing camera. Both handsets will arrive running the Cyanogen OS 12.1 as standard. The company is entering into a hotly contested space, and will need its handset to lure potential buyers away from big name brands like Samsung and Apple. Part of its approach is to undercut its rivals on price, helped along by its comparatively lower costs due to having a smaller workforce and no legacy devices (or staff) to support.