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A digital engagement firm called LivePerson has acquired Synchronite

TECHi's Author Scarlett Madison

Opposing Author Marketwatch Read Source Article

Last Updated June 4, 2014 · 11:20 AM EDT

Marketwatch

Marketwatch View all Marketwatch Two Takes by TECHi Read the original story Published June 4, 2014

TECHi's Take

Scarlett Madison

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Estimated Read 1 min

The not-at-all-creepily-named “digital engagement” firm LivePerson has bought a German startup called Synchronite for its co-browsing technology. The deal should help LivePerson boost its real-time customer service product by allowing agents to see what the customer sees, so they can guide him through form-filling, completing purchases and other functions of the client’s website. Other outfits doing similar things include Unblu, LiveLook and Firefly. The purchase price for Mannheim’s Synchronite was not revealed.

Marketwatch

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Estimated Read 1 min

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LivePerson, Inc, a leading provider of live digital engagement solutions, today announced that it has signed a definitive agreement to acquire Germany-based startup, Synchronite LLC, a leading provider of co-browsing technology. “Our vision at LivePerson is to transform digital commerce by enabling brands to provide rich and innovative customer experiences. We’re very excited to integrate Synchronite’s exceptional co-browsing technology to LivePerson’s platform to enable businesses to seamlessly offer high-touch engagement options to guide valuable customers through their online journey,” said Robert LoCascio, CEO and Founder, LivePerson. “We welcome Synchronite’s strong team of developers to LivePerson as we continue to focus on delivering more value to our customers by broadening and strengthening the live digital engagement capabilities of our platform.”

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