A look inside Apple’s secretive North Carolina data center

Having turned over a new leaf when it comes sustainability, Apple is rightly proud. So proud, in fact, that it made the surprisingly un-Apple move of opening the doors of its North Carolina data center to NBC’s show, to shine a focus on the building’s pioneering use of renewable energy. Having previously scored dead last in a Greenpeace report on environmentally-friendly data centers, Apple has been dedicated to clearing up its act these past few years. It seems to have paid off, too. In a recent report on renewable energy used by major Internet companies, Apple scored a tippy-top 100% thanks to the wind farms and solar arrays that mean its data centers run on 100% renewable energy.