Nike has had the market cornered on big-brand tech bracelets that help you in your workouts. Now, Adidas is finally getting into the game with their own smartwatch.
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Adidas announces smartwatch to compete with Nike
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Published October 16, 2013
TECHi's Take
Another big shoe brand just joined Nike in the wearable technology race: Adidas.
At today’s GigaOM Mobilize conference in San Francisco, Paul Gaudio, the Vice President in charge of Adidas’s Interactive division, announced that the company is throwing its hat in the smartwatch ring with a new piece of hardware directed at runners’ wrists.
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