Adidas is bringing shoe customization to the next level with upcoming app

TECHi's Author Alfie Joshua
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Alfie Joshua
Alfie Joshua
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In just a few months, you can have a pair of shoes that is uniquely yours. Adidas is releasing an app in August that lets you upload a photo and have it applied to the brand’s ZX Flux sneakers. The app will be available on both iPhone and Android. Details on exactly how the app works are still unclear, but Adidas released a teaser video on Instagram Friday. A spokesperson said in an e-mail that more information would come out closer to August.

Engadget

Engadget

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Adidas is in the process of revamping mi Adidas, its feature that lets people customize shoes with various elements — you can mix and match colors and even have your name embroidered on them. To make things better (or worse, depending on who you ask),Adidas will soon also allow you to create sneakers using any image you want as your print— because why not, right? Unfortunately, you won’t be able to do this with all Adidas Originals, as the sporting gear company is limiting the customization feature to the ZX Fluxmodel. Adidas says the ZX Flux is the perfect shoe for this, citing the recent success of thePhoto Print Prism model as evidence and as a driving force behind the idea. You can customize your own pair starting in August, which is when the iOS and Android apps are due to launch.

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