Adobe made a big jump in AI with its AI Foundry. It lets firms make strange AI models with their own brand and ideas. This act shows how Adobe is going beyond its cool tools. It is now a strong player in the AI world for firms. The Foundry works with Adobe Firefly, the AI set that came out in 2023. These sets were learned only from legal data. This gives Adobe a lead when many firms fear data use in AI.
With the Foundry, firms can work with Adobe to tweak Firefly to fit what they need. The aim is to help brands make stuff that is cool and fits their vibe. These odd models make words, pics, clips, and even 3D scenes that show the firm’s style. So, a brand keeps its look and feel in its ads, saving time and work.
Unlike Adobe’s other tools, which cost per user, the Foundry costs by use. This makes it easy for firms of all sizes to use. Hannah Elsakr, a VP at Adobe, said the Foundry is the next step for Adobe’s firm deals. She said firms want to work closer and want weird AI fixes. Foundry is here to help with that.
Adobe says that since Firefly came out, businesses have made over $25 billion things with their AI stuff. Lots of folks using it shows how AI is now super vital for making cool stuff. Now with Foundry, companies can thrive. Like, a business might make one cool ad thing and then use its special AI thing to tweak it for different times, talks, or spots without messing up the brand’s vibe.
Elsakr shared the service backs the thought of just-for-you creativity helping brands click with people in fresh ways. It lets companies give their “brand to the people” while keeping all stuff on-brand. This much just-for-you stuff could make ads faster, better, and more on-point for folks.
Even with all this cool stuff, Adobe is firm that Foundry isn’t here to ditch human creativity. Elsakr made it clear that folks will stay in charge of making cool stuff. Instead, the company sees AI as a helper to grow what makers can do, helping them make ideas real faster and with more bend. She said Adobe’s goal has been about helping storytellers, and Firefly and Foundry are just the next step of maker tools.
With this drop, Adobe is showing how AI can be used the right way and with flair in the business world. It shows the sweet spot between robots and human touch using AI to boost creativity instead of taking over. For many shops, Adobe AI Foundry could turn into a key thing for how they grow and keep their brand feel in the AI times.
