As hard as it may be to believe, 200 million users just isn’t very impressive to some advertisers. They’re telling Twitter to get more users if they want their money.
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Advertisers to Twitter: get more users
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Published October 5, 2013
TECHi's Take
For some advertisers, 218 million people isn’t a big enough audience. That’s their message to Twitter Inc., which Thursday detailed plans for an initial public offering.
Ad buyers say that the short-message service will need significantly more users, and a bigger sales force, to win more spending from their mass-market clients.
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