The current financial market shows positive interest in Alphabet, which has resulted in increased stock value. Roth/MKM has increased its Alphabet price target to $365 from $310, along with maintaining its Buy rating before the company’s upcoming fourth-quarter earnings.

The upgrade demonstrates that Alphabet’s long-term strategy, which focuses on artificial intelligence and infrastructure development, has begun to show convincing evidence of success as per the projections for 2027.

Busy First Half of 2026

The Roth/MKM firm bases its optimistic forecast on more than just market trends. The firm indicates quite a few catalysts that are expected in the first half of 2026, which includes TPU chip-related partnerships and Gemini app ecosystem development.

Also, Waymo’s city launch will be a prominent feature, which reminds the market that Alphabet is not only working on smarter chatbots, but it is trying to teach cars how to drive themselves without panic as well. The addition of Gemini 4.0 updates makes Alphabet’s upcoming schedule resemble a fast-moving technology path, instead of a slow evolving route.

Big Upcoming Event

Roth/MKM foresees that Alphabet will gain advantages from its schedule of worldwide events as well. The FIFA World Cup, Winter Olympics, and the U.S midterm elections will create new advertising demand, which will ultimately help advertisers deal with the more challenging year over year performance comparisons they will face during the second half of 2026.

Alphabet’s advertising system operates at a higher capacity during major global events when people search for information and engage in online discussions.

Stock Outperforms the Market

The recent price movements of Alphabet stock provide strong evidence that supports a bullish investment scenario. The stock price increased by 18% since 1st November 2025, which basically surpassed the S&P 500 that rose only 1%, and Russell 2000 that only increased 7%.

This is particularly notable, because the current situation demonstrates how mega-cap stocks have drained, and the market experts predicted that this would cause large technology shares to decline in performance. However, it seems like Alphabet decided to disregard this message and performed well.

Valuation is Not Cheap

The new price target of $365 establishes a valuation, which is based on 27 times estimated 2027 GAAP earnings per share, yet Alphabet shares currently trade at 30 times their predicted 2027 P/E. The valuation of this stock reaches its maximum value, which shows that investors pay for both present quality and expected future expansion as well.

The Roth/MKM is comfortable with it and believes that Alphabet’s current market valuation is justified, because of its market size, ability to generate cash, and its position as an AI market leader.

Analyst Enthusiasm Grows

Roth/MKM enthusiasm exists beyond itself, because Scotiabank raised its price target to $375 after it observed strong third-quarter results, which shows increasing momentum throughout Search, YouTube, and Cloud services.

TD Cowen also raised its target to $355, which indicates Alphabet’s generative AI potential in advertising that received positive feedback from U.S ad buyers. The overall confidence remains intact, because multiple firms continue to support Buy ratings, while expressing their belief in long-term value.

Waymo, DeepMind, & Hardware Ambitions

The Alphabet ecosystem extends beyond its advertising and search services, which attracts attention from users. Waymo plans to expand its operations, as the estimates show that 6000 vehicles will provide paid rides across 17 cities by 2026 end.

Also, the leadership of Google DeepMind demonstrates how Alphabet functions as the main foundation of current artificial intelligence technology, which strengthens their market position. The production of high-end Pixel devices in Vietnam by Google represents a strategic effort to establish multiple supply chains, while the company introduces new hardware products this year.

Bottom Line

Roth/MKM’s new price target shows rising market confidence that Alphabet will achieve market success through its AI, advertising, and mobility platforms. The stock trading at its current price shows that it is not very cheap, yet upcoming business developments combined with operational excellence, along with future business projections create strong investment appeal for investors who will be patient to see results.

Alphabet confidently moves forward to 2027 at a steady pace, while using all its necessary resources.