Amazon turns Lovefilm Instant into its U.K. version of Amazon Prime Instant Video

If you like your movie streaming services with added one-day delivery and ebook borrowing options, you’re in luck. Amazon has announced that LoveFilm Instant is to be combined with Amazon Prime from February 26th, becoming Prime Instant Video, Britain’s “largest subscription streaming service”. For existing LoveFilm Instant subscribers that have already been encouraged over the past few months to associate their accounts with their Amazon log-in details, the changeover should be pretty seamless.