AMD thinks Chromebooks simply aren’t worth the effort

AMD has never been able to beat Intel and NVIDIA in terms of CPU and GPU sales respectively, which is why you’d expect the company to jump on the opportunity to power device with as much growing popularity as Chromebooks. According to the company’s CTO, Chromebooks are still too unreliable of a market to delve into and has made it clear that AMD has no intention of collaborating with Google anytime soon.

It’s no big secret that AMD lags behind archrivals Intel and Nvidia in CPU and GPU sales for both laptop and desktop use. The perennial underdog can’t close the massive popularity gaps to the market leaders anytime soon, no matter how late Skylake arrives, and how badly GeForce specifications are messed up. It therefore makes sense for leadership shuffles to happen, and new paths be pursued in the quest to profitability. But apparently, Chromebooks are still deemed too experimental and niche-y to even give them a try. AMD’s Chief Technical Officer, Mark Papermaster, quashed any sort of speculation regarding a possible collaboration with Google, suggesting the search giant’s “objective” for the platform doesn’t match his company’s ambitions.