Apple has broken some massive records in the past few months. Not only has it managed to report the largest quarterly profits of any company ever, it has risen to become the single most valuable company in the world. With that in mind, it’s no surprise that the company is also the most valuable global brand of 2015, far ahead of the second most valuable brand, Samsung.
Samsung’s strong showing at Mobile World Congress 2015 won the company plenty of buzz, thanks to the debut of its Galaxy S6 and Galaxy S6 Edge smartphones. It also ratcheted up favorable and critical comparisons with Apple’s iPhone 6, which may be more fitting than ever in light of a recent report from a brand valuation firm pegging these two companies as the two most valuable brands in the world. Apple is far and away the most valuable global brand of 2015, according to report from Brand Finance. The U.S. brand behind the iPhone 6 and iPhone 6 Plus is worth a record $128 billion using Brand Finance’s formula (Brand Strength Index x brand “royalty rate” x brand revenues). This is up 23 percent from its $105 billion valuation in 2014.
