Apple is attempting to knock out its competition using cunning methods to prevent rivals products getting into the shops. Avril Wu, the assistant vice president for DRAMeXchange, it seems that they believe that Apple could be buying up as much as 25 per cent of the world’s DRAM supply. This is huge increase from the 16.5 per cent it has already bought. However, this is a somewhat evil strategy from Apple because, while it does ensure it has enough components for their products, it also prevents rivals making products because they will be in short supply and more expensive.