Rumors of Apple equipping future iPhones with OLED displays have been circling for quite a while, but most of them suggested that such an iPhone wouldn’t arrive until around 2018 or 2019. However, a new report out of China claims that Apple will actually release the long-awaited OLED iPhone in 2017, which aligns with separate reports that the company started talking to LG and Samsung about OLED displays back in December. It’s reasonable to assume that the faster-than-expected transition to OLED displays is a response to shrinking iPhone sales, and is Apple’s attempt to increase interest in its smartphones.