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Apple shows off the iPhone 5S in powerful new ad

TECHi's Author Chastity Mansfield
Opposing Author 9to5mac Read Source Article
Last Updated
9to5mac
9to5mac View all 9to5mac Two Takes by TECHi Read the original story Published April 23, 2014
TECHi's Take
Chastity Mansfield
Chastity Mansfield
  • Words 90
  • Estimated Read 1 min

Apple on Tuesday released a new commercial for its flagship iPhone 5s, showing off the handset’s digital media creation capabilities through a slew of music, movie making, translation and exploration apps. The minute-and-a-half spot, posted to Apple’s YouTube page, marks a return to ads in which the iPhone is front-and-center in almost every scene. Set to the song “Gigantic” by the Pixies, the spot begins with a musician plugging his electric guitar into an iPhone 5s through what looks to be an iRig setup running the AmpliTube app. 

9to5mac

9to5mac

  • Words 147
  • Estimated Read 1 min
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Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best. The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software. Advertising for the iPhone 5s has been sparse, especially in comparison to the campaigns for the iPhone 5c. Aside from just 3 commercials, the only other 5s advertising we’ve seen are some print ads that ran shortly after the phone’s introduction.

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