Are exclusive parties the key to Xiaomi’s ridiculous success?

In just five years, Xiaomi has risen to a level that most companies don’t reach for decades, and it’s all thanks to a few business secrets. While providing smartphone that can match the quality of Apple and Samsung for a much lower price is certainly important to Xiaomi’s success, creating a feeling of exclusivity is what makes the brand so popular, and one of the ways it does this is by throwing parties. No, I’m serious.