This article was written by <a href="https://twitter.com/lewis__austin/" rel="nofollow">Lewis Austin</a> , the PPC & Social Media Manager at Absolute Digital Media. Working on a variety of campaigns within our paid search department, Lewis is currently studying to become a Google AdWords Certified Individual, extending his knowledge within the AdWords and Analytics platforms. When he’s not keeping up to date with Google’s latest blogs, news, and webinars, Lewis loves watching comedies and relaxing with the odd video game.
