Mapping services aren’t just a tool for you to find your way around town, these services are what’s going to power the autonomous vehicles of the future. Most of these services rest in the hands of technology giants like Apple and Google, both of which are interested in self-driving vehicles and are in a perfect position to gain control of the industry while it’s still in its infancy. This is something that automotive leaders want to prevent, which is why a trio of automakers are “preparing to launch a formal bid” for Nokia’s HERE mapping service to help catch up with Apple and Google.