As the search engine wars continue to heat up, Google and Microsoft are pushing out more interesting features for their competing services. Microsoft’s latest new feature for Bing displays a plethora of book titles whenever you search for specific phrases. Each of these titles are listed as best-sellers by the New York Times and are displayed in a visually appealing way on the search results.
If you need recommendations for your one-person book club, because you’d rather not join an actual one (even if it was founded by a social media mogul), hit up Bing. Microsoft’s search engine now displays a carousel of book titles and cover pages (which looks just like Google’s ticker, as you can see above) when you trigger specific key phrases. To be precise, it takes data from The New York Times weekly and monthly best-seller lists and displays them in a more visually appealing way within the search results page. Clicking on a title displays its synopsis, ratings and links where you can buy a copy, of course, otherwise it’s just a pretty ticker filled with cover art. You can try it out yourself by searching “best-selling fiction,” “nonfiction best-sellers,” “best-selling kids’ books” or “current times best business books,” though the feature might (unfortunately) not work if you’re outside the US.
