BlackBerry launches its Z3 smartphone specifically for Indonesia

At Mobile World Congress in February this year, beleaguered smartphone firm BlackBerryannounced that it would be launching the Z3, codenamed ‘Jakarta,’ this year. Now it has revealed that the Z3 will go on sale on May 15, this Thursday, with a price tag of IDR 2,199,000 ($191). The Z3 is built “exclusively” for Indonesia, with an emphasis on communication, in line with BlackBerry’s new focus on messaging especially with its standalone BlackBerry Messenger app on iOS and Android now too. With a five-inch display, BlackBerry claims that the Z3 offers the “best Bahasa typing experience on a touchscreen.” BlackBerry is also touting exclusive content for Indonesian Z3 users, including a set of BBM stickers featuring local characters which will be free for them for a limited period of time. Z3 users will also get to join local BBM channels to receive updates from various brands and opinion leaders.