Brain training startup Memorado has raised $1.3 million

I’ll confess, I’ve recently become hooked on so-called brain training games, which claim to be able to help you improve your cognitive ability, while also cleverly tapping into the casual mobile gaming phenomena. There’s nothing quite like wasting away time playing games on your iPhone all in the name of better health. Enter brain training and “cognitive science” startup Memorado, which today is disclosing a $1.3 million seed round it actually closed back in March (it appears that the brain-fit company forgot to tell anybody!). Backing comes from Sunstone Capital and a number of angels, including the founders of Zalando, StylistPick, Wimdu, Fyber, and Hitfox — all Berlin-based investors. The Wimdu connection is also fitting; Memorado’s founders, Marius Jeuck and Marius Luther are also co-founders of the Rocket Internet-founded company. Like others in the brain training space, Memorado produces a suite of mini-games, delivered via its website and app for iOS, that it says can help you improve your cognitive abilities. The idea is to offer a “gym for the brain,” encouraging you to visit Memorado often, like you would a gym, including a business model that features various subscription tiers and personalised programs for those that want to work-out their cognitive muscles more regularly.