Button has managed to bring in more than $12 million in new funding in order to help the startup create its digital ecosystem that seeks to help integrate apps. This means that one app using this ecosystem would be able to connect to other apps using the ecosystem. For example, you would be able get a ride from Uber to a restaurant from within the app that you used to find that restaurant.
Fledgling startup Button is creating a digital ecosystem where you can initiate ordering a cab from the same mobile app where you booked a dinner reservation. Now with a fresh $12 million under its belt, Button can build out the team it needs to refine its technology and onboard more partners. When the company unveiled its technology last October, it launched with just one partner: Uber. With a few lines of code, Button said it could allow a mobile app to offer its customer a ride with Uber after a transaction. For a customer that means a card will pop up asking if you want to either download or book a car with Uber after your book a dinner reservation. Plus, Michael Jaconi says Button’s in-app recommendations are smart.
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