Chinese merchants selling counterfeit products is practically a proverb, and not even the country’s e-commerce market is safe from fakes. In few areas is this more prevalent than the beauty market, with 21st Century Business Herald reporting that the vast majority of beauty products sold in China are fakes. Even online markets in China that sell nothing but imported products are pushing out copious amounts of counterfeit products.
If you’ve bought more than a couple beauty products online in China, chances are you’ve purchased some fakes. Even if you bought imported ones. Fake products are a persistent problem across China’s ecommerce market but the beauty market may be particularly afflicted. According to a report from the 21st Century Business Herald (as cited in a recent National Business Daily article), an “absolute majority” of beauty products the company’s reporters tested were fakes. A separate test by a third party earlier this year found that 49 percent of the Mary Kay products it purchased on Chinese ecommerce sites were fake. Just recently, a CCTV report revealed that some beauty masks being sold on WeChat were fakes that contained dangerously massive amounts of glucocorticosteroids. In the online beauty industry, fakes are everywhere.
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