Netflix has established itself as a serious content producer thanks to House of Cards, but Daredevil may be the company’s true smash hit. Luth Research, which has surveyed a large chunk of Netflix’s American subscribers, has made some very interesting findings. The most notable of these findings is that, while a mere 6.5% of subscribers watched at least one episode of the most recent season of House of Cards during its first month, that percentage is 10.7% for Daredevil.
House of Cards will always have a place as the show that put Netflix on the map as a serious content producer. However, some new data reveals that this year’s Daredevil might be an even bigger smash hit than the Kevin Spacey-led Washington DC melodrama. Variety reports that Luth Research has been surveying “a sizable panel of Netflix subscribers in the U.S.” to determine which shows they really watch. The results are a bit surprising: an estimated 10.7% watched the at least one episode of Daredevil over its first month of release while 7.3% watched at least one episode of The Unbreakable Kimmy Schmidt over its first month of release. For comparison, just 6.5% of subscribers watched at least one episode of the third season of House of Cards over its first month of release. That said, it looks like House of Cards is more popular for binge watching than any of the other shows on Netflix — as Variety notes, the show’s “third season was also binge-viewed more than any of the other aforementioned originals, with nearly half of subs having watched at least three episodes in a single day in the first 30 days after release.”
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