Dayima has raised $30 million to track your menstrual cycle

Dayima, a Chinese app for period-tracking and women’s health in general, announced today $30 million in a third round of institutional funding. The money comes from Sequoia Capital China, Ceyuan Ventures, and Bertelsmann Asia Investments. So far in the past year, the company has raised three rounds that total $45 million: $5 million from Bertelsmann and ZhenFund in April 2013 and $15 million led by Sequoia and joined by the earlier two investors. Launched in January 2012, Dayima claims it has had 45 million registered users and 3.2 million daily active users. Its direct competitor in China is Meet You, which has raised two rounds of funding in less than a year. The two apps had a battle royale earlier this year. After two reports by two Chinese research firms showed Meet You had more users than Dayima, the former was accused of inflating numbers in various ways. Dayima didn’t confirm the accusation, and all proof that emerged later on was issued by Dayima.