Developers are already flocking to Apple’s HealthKit platform

Whenever Apple introduces a new feature baked into iOS that was previously a domain ruled by third-party apps like its new HealthKit platform and Health app in iOS 8, questions inevitably come up about how it will impact other developers and competing platforms. That’s why we were interested in finding out how some of the top fitness and health app developers and accessory makers are reacting to Apple’s HealthKit announcement. We reached out some of the big names in the health and fitness app world, as well as companies like Withings and iHealth that sell iOS-connected health and medical accessories such as blood pressure monitors through Apple stores. Not only did all of the companies we spoke with— RunKeeper,Withings, Strava, and iHealth— confirm they are already planning integration with their ecosystems, they also talked about how having one central location for users to manage health and fitness data will indeed be a good thing for the business. RunKeeper CEO Jason Jacobs told me he’s excited that Apple is bringing “some of the other key players in the ecosystem (doctors, EMRs, etc) into the discussion” and confirmed both his RunKeeper and Breeze app will soon support Healthkit. Others are also excited for integration with the medical industry that currently uses a highly fragmented record keeping system for health data.