Thanks to the rapid grown of smartphone adoption in China and the nation’s improving logistics networks, Forrester has reported that online spending in China will reach one trillion dollars by the year 2019. China is already world’s largest online retail market but these numbers are just ridiculous, but with more than a billion people what do you expect?
A new report by Forrester finds that online spending in China will reach one trillion dollars by 2019. The growth will be fueled by mobile apps and improving logistics networks, which have helped e-commerce companies reach new customers in smaller cities. This is good news for Alibaba, which saw its shares fall after its latest earnings report triggered concerns about the impact of its investment in mobile on its revenue growth. Forrester’s report also says that despite JD.com’s efforts to grow, which include partnerships with Tencent, one of China’s largest Internet companies, Alibaba’s Tmall and Taobao will continue to dominate the market.
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