ESPN’s latest Major League Soccer news could be a boon for cord-cutters. At the moment, there are a few different ways to watch the sports channel’s soccer offerings, but they require a pay TV subscription to do so. According to Reuters, though, that could change in the future. Company president John Skipper says that he’s looking for ways to increase revenues for his company and sees a direct-to-consumer sales approach as a possible step toward that. The reasoning? Well, he forecasts that digital advertising revenues will be the “most promising” area of growth over the next two to three years.