European Commissioner Neelie Kroes has called for individuals and businesses to have more control and awareness of data privacy and security measures, referring to Edward Snowden’s revelations about wide scale NSA and GCHQ snooping as “a wake-up call”. Kroes made the comments during a speech at CeBIT 2014 today in Hannover, noting that it’s particularly important to try and rebuild the trust damaged by the disclosure of the spying activity.