Electric may be the future of automotive technology, but that future simply isn’t getting here quickly enough for automakers. The Prius, a car that epitomizes the eco-friendly automobile movement, is just the latest green machine to cut its price in an attempt to stimulate sales.
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Even the mighty Prius can’t keep their price tag up
Detroitnews
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Published October 11, 2013
TECHi's Take
Toyota Motor Corp. said Wednesday it is cutting the price of its Prius plug-in hybrid electric vehicle by more than $2,000, making it the latest automaker to cut prices of electric vehicles because of lower-than-expected demand.
Toyota reduced the price on the 2014 Prius Plug-in hybrid by $2,010 to $29,990, a 6 percent price cut.
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