Okay, so Facebook isn’t actually dead, not even close, but if there’s one thing we learned from the recent end-of-the-year app statistics, it’s that messaging services are growing much faster than social networks, and have been for a while. For a number of reasons, messaging services have been massively popular with both consumers and marketers over the last few years, and should their rapid growth continue, messaging services could replace social networks as the dominant form of online communication and interaction.