Meta is a social advertising, messaging, AI, and mixed-reality company. The stock thesis weighs one of the strongest ad businesses in the world against AI capex, social-media legal exposure, Reality Labs losses, and the Llama ecosystem.

Meta Platforms (META) Stock Price & Market Analysis
META · NASDAQ · Internet Content & Information
Available history: 2012-05-18–2026-10-01. This is the supplied data window, not a verified inception date. Range extremes use intraday highs/lows where supplied, otherwise closes. Provider-reported; adjustment basis unspecified. The separate 52-week range uses Yahoo Finance figures; its adjustment basis is unspecified.
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Reported fundamentals
META research snapshot
Annual revenue
USD 200.97B
Sales for the fiscal year ended Dec 31, 2025. This is not trailing twelve-month revenue.
Revenue change
+22.2%
Change versus the fiscal year ended Dec 31, 2024.
Net profit margin
30.1%
Net income divided by revenue for the fiscal year ended Dec 31, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Meta Platforms (META)
Sector, leadership, and how Meta Platforms earns its revenue.
Communication Services
Company · Profile
About Meta Platforms (META)
Sector, leadership, and how Meta Platforms earns its revenue.
Meta Platforms
NASDAQ · META · US
Company narrative is editorial context. Narratives and leadership records are excluded from current quality ratings.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Headquarters
- Menlo Park, California
- Country
- US
- Founded
- 2004
- Employees
- 75,472
- CEO
- Mark Zuckerberg
- Exchange
- NASDAQ
How Meta Platforms makes money
Ads
The core profit engine
Facebook, Instagram, WhatsApp, Threads, and Reels give Meta a massive attention graph that powers high-return advertising products.
AI
Llama and ranking systems drive both offense and defense
Meta AI work matters in two ways: better ad ranking and creative tools today, plus open-source model distribution and assistant products over time.
Capex
Infrastructure spend is the investor debate
The company can fund enormous AI infrastructure, but the market needs proof that spend produces durable revenue and engagement returns.
Legal risk
Platform liability is not gone
The old article highlighted youth-safety and social-media liability cases. Those risks belong in the standing quote-page research checklist.
Key takeaways for META
META combines a highly profitable ad engine with one of the most aggressive AI infrastructure budgets in tech.
Llama and AI ad systems can strengthen the moat if they improve monetization and developer adoption.
Legal exposure and capex discipline are the two recurring checks investors should keep visible.
Business model & operating evidence
AI business exposure
- Revenue exposure
- AI-specific revenue is not separated in the available company statements.
- Capital-spending dependency
- No reviewed quantitative dependency model is available.
- Compute role
- See the sourced business description; AI labels do not establish compute revenue.
- Platform examples
- An exhaustive, consistently defined product inventory is unavailable.
- Ecosystem links
- Supplier and customer links require reviewed disclosures.
Narrative versus numbers
Demand is expanding
Supporting observation: 28.0%
Year-over-year growth in the latest quarter. This is not the fiscal-year revenue change in the snapshot above. · TECHi unified data · 2026-06-30
Growth produces accounting profit
Supporting observation: 29.8%
Trailing net margin. A positive figure supports profitability, not cash generation, and it is not the fiscal-year margin above. · SEC Companyfacts · 2026-10-01T12:49:47.867Z
The business generates cash after investment
Supporting observation: USD 1.75B
Latest reported free cash flow. It is not a forecast and it is not the fiscal-year snapshot. · SEC Companyfacts · 2026-06-30
These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.
Operating measures
- Revenue
- $60.80Bquarter ended Jun 30, 2026
- Operating margin
- 30.9%quarter ended Jun 30, 2026
- EPS
- $6.18quarter ended Jun 30, 2026
- Capital expenditure
- $30.12Bquarter ended Jun 30, 2026
- Free cash flow
- $1.75Bquarter ended Jun 30, 2026
- Free cash flow margin
- 2.9%quarter ended Jun 30, 2026
- Operating cash / net income
- 2.01×quarter ended Jun 30, 2026
- Revenue growth year over year
- 28.0%quarter ended Jun 30, 2026
Leadership
CEO: Mark Zuckerberg
Source: TECHi curated profile
Ownership filings and insider activityCompetitors & comparisons
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Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
US market hours
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