Fashion discovery startup Doozton gets acquired by Snapdeal

Online fashion retail is fast becoming the next battlefront for India’s growing e-commerce startups. With two of the biggest Indian e-commerce companies — Flipkart and Myntra —preparing to merge as part of $330 million deal, rival Snapdeal is now pushing aggressively to get its piece of action in the online fashion retailing space. Less than two months after eBay invested around $134 million in Snapdeal, India’s biggest e-commerce marketplace is putting some of that funding to use by acquiring fashion products discovery site Doozton, a bootstrapped startup, which is less than a year old. The companies have not disclosed the financial terms. E-commerce in India is booming, as more consumers get online and the so-called “aspirational middle-class” looks to increase spending on fashion products.