Fitbit and Nest cash in on the lucrative employee wellness market

According to one of the most recent studies on the market, 1 in 10 Americans over 18 years old now owns a fitness tracker of some description. These devices are no longer just for our own personal use, however — a growing number of trackers are being used in corporate wellness programs to enable employers to keep tabs on the health of their teams. In a fresh report from Forbes, CEO James Park says business sales represent “one of the fastest-growing parts of Fitbit’s business,” and it’s not just Fitbit cashing in.