In a surprising but now familiar move, Google has already shown what the new Pixel 10 phone looks like even though the launch event isn’t until August 20. This time, there were no fuzzy leaked photos or fake images. The “leak” came directly from Google, and in this way, they stayed in control of what people saw and said about the phone.
A Bold Pre-Launch Strategy
Rather than just waiting for the internet to do what it always does (spoil the surprise), Google took the chance to share it first themselves. It released a teaser video on its own website where they showed off the Pixel 10 in full.
The model in the video features a sleek frost (gray-blue) finish that lines up with earlier renders, but the real headline feature is the addition of a third camera on the back.
This approach isn’t new for Google. Back in 2024, they gave us an early peek at the Pixel 9 Pro before its official debut. That plan worked before, and now Google is doing it even more.
Camera Upgrade (From Duo to Trio)
With a third rear camera, Google is now making the regular Pixel phone feel more like a top-end model. While full camera specs haven’t been confirmed, most people believe that this new addition is a telephoto or periscope lens.
Design-wise, the Pixel 10 maintains the familiar Pixel look, but the triple-camera setup hints at a stronger focus on pro-level shooting features.
The specs? Leaks say it will use Google’s new Tensor G5 chip. This chip is made with 3nm technology, which should make the phone faster, save more battery, and improve smart AI features.
Colour Options (Subtle to Standout)
The Pixel 10 will reportedly come in four colours. In addition to the frost variant shown in the teaser, expect to see obsidian (a classic black), indigo (a deep navy blue), and limoncello (a vibrant neon yellow). The color choices let people pick something simple or something bold. It shows that the phones today are not just about how they work, but also about showing your style.
A FullPixel 10 Lineup Incoming
According to The Verge, Google’s big hardware event is scheduled for August 20, 2025, at 1 PM ET in New York City.
The Pixel 10 won’t be launching alone. The company is also expected to reveal the full Pixel 10 lineup which includes the Pixel 10 Pro, Pixel 10 Pro XL, and an all-new Pixel 10 Pro Fold.
On top of that, Google will likely unveil the Pixel Watch 4 and possibly a new version of Pixel Buds.
What We Still Don’t Know
Even though the teaser was released, several of the most important specs of the Pixel 10 are yet to be revealed. We still don’t know the exact camera resolutions, battery capacity, or pricing levels. It’s also unclear how far Google will go with AI integration this time. Will we see features like on-device video editing or local image generation?
And how will Google price the Pixel 10 compared to the competition? Will it stay aggressive or move toward the premium end? These are questions that we’ll need to wait until August 20 to answer.
Final Thoughts
Google’s decision to reveal the Pixel 10 early is more than a marketing stunt, it’s a signal of confidence. With a refined design, a third rear camera, bold new colour options, and the promise of smarter AI, the Pixel 10 looks set to be a major upgrade.
By turning the leak into part of the plan, Google keeps people excited and still stays in control of the story. All eyes are now on August 20, where the company will show us what else the Pixel 10 family has to offer.
