It can be argued that the iPhone helped launch the other smartphone companies because of innovative advertising and buzz-building. Samsung may end up playing the same role with the smartwatch, though it’s not as likely to be as successful as the iPhone.
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Great ads for Samsung should help everyone else
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Published October 7, 2013
TECHi's Take
It may sound strange, but Sony and others — which perhaps include Apple — stand to win from Samsung’s efforts to promote its new Galaxy Gear smartwatch.
Samsung’s first TV ad spots were published this Sunday and, since the Gear sits within a relatively new category of device, they focused heavily on the concept behind smartwatches, with little mention of the product itself — that’s represents a pre-launch platform for future rivals.
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