Smartphones and tablets are always popular gifts to give on Christmas, and this year was no exception. As usual, Apple completely dominated, with more than 50% of all mobile devices activated over the holidays being Apple products. Samsung came in at a distant second with 18%, while Microsoft accounted for a measly 6%. That still isn’t as bad as Sony or LG though, both of which barely managed to exceed 1%.
Every year, Christmas Day sees the highest number of new device activations and app installs. In 2014, the trend continued, and once again Apple dominated the results. In fact, more than half of device activations (51.3 percent) were for an Apple device this Christmas. This was followed by Samsung devices with 17.7 percent and Microsoft’s Nokia devices with 5.8 percent. Only Sony and LG also managed to grab more than 1 percent of new activations. The new data comes courtesy of mobile analytics and advertising firm Flurry, which examined the 600,000 apps it tracks to understand which devices were purchased and which apps were the first to be downloaded and installed. Flurry noted that the reason Asian manufacturers Xiaomi, Huawei, and HTC all had less than 1 percent share on Christmas Day was likely due to the fact that December 25 is not the biggest gift-giving day in their home markets.
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