Helpshift has raised $10 million to improve customer service on apps

With an ever-increasing amount of commerce shifting to mobile apps, it’s also becoming increasingly important for companies to be able to offer customer service right from their apps. Helpshift, a CRM service that focuses on exactly this, today announced that it has raised a $10 million Series A funding round led by Intel Capital to capitalize on this trend. Visionnaire Ventures and existing investors True Ventures and Nexus Venture Partners also participated in this round. In its previous round in late 2012, Helpshift raised $3.2 million, bringing its total funding to $13.2 million to date. Visionnaire’s managing partner Susan Choe will join the Helpshift board. “We’ve realized we have something that most mobile companies could benefit from and the only challenge for us has been the ability to scale to meet the explosive demand,” said Helpshift CEO and co-founder Abinash Tripathy in a statement today. “This round of funding will enable us to attack each of these major mobile verticals and bring the benefits ofHelpshift to thousands of app publishers.” Tripathy also told me in an email earlier this week that most of the company’s growth so far has been organic. With the help of this new funding, the company plans to expand its sales and marketing team in San Francisco. He also notes that the company will continue to invest heavily on “building the end-to-end customer life cycle tools for mobile companies to provide the best customer experience and solve the customer retention issues they face.”