Hotel giant Starwood rolls out smartphone-based room keys

TECHi's Author Louie Baur
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Louie Baur
Louie Baur
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Depending on your sensibilities, smart locks might not make much sense in the home, we don’t know, maybe you can’t break your keys habit or something. But we think we can all agree on this: Smart locks make a hell of a lot of sense in hotels. Think about it: Those plastic room keys are easy to lose anyway, and they don’t always work properly on first swipe. Indeed, the hotel giant Starwood is already on it. 

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It’s a mobile office. It’s a virtual wallet. It’s a lifeline. And now, it’s a hotel room key. This fall, the smartphone will get a whole lot smarter – especially while on the road. Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. /quotes/zigman/410958/composite HOT -0.66% , introduces SPG Keyless, the hospitality industry’s first truly mobile and keyless entry system that allows guests to use their smartphone as a key. Starting today, the innovative technology will begin to roll out at Aloft, Element and W Hotels around the world.

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