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How long can SoundCloud maintain its precarious position?

By Rocco Penn1 min readGoogle News

Content creators, investors, record labels, and users. These four groups are essential to SoundCloud’s success, but unfortunately, not all of the four want the same thing, and this often leads to conflicts that SoundCloud has to resolve, or else lose invaluable assets. At the International Music Summit in Ibiza earlier this week, SoundCloud founder Alex Ljung tried to dodge some difficult questions regarding these conflicts and how the company is choosing to solve them. Even so, it’s apparent that SoundCloud isn’t going to be able to keep everyone happy, which leaves the company in a rather precarious position.

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