Fitness tracking is one of the very few areas in which smartwatches are actually useful, and even then, smart bands can do the same thing for a much lower price. Regardless, people are still willing to spend money on smartwatches, which is why companies are willing to make them, even those that don’t usually release their own consumer electronics. New Balance is one such company, as it’s partnering with Google and Intel to develop its own Android Wear-powered smartwatch to go along with its athletic clothing and gear.
