If you’re advertising on Facebook (and if you’re a business, you probably should be), you might want to focus on iOS ads much more than Android. The numbers don’t lie very often.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
