Michelle Phan was one of the Internet’s first YouTube celebrities, all thanks to her make-up tutorial videos that have earned her more than one billion collective views over the years. However, that success is merely the platform on which Phan is building her own beauty empire. Known as Ipsy, this empire is actually a monthly subscription service for beauty products that Phan co-founded back in 2012, but what makes it so noteworthy isn’t who founded it, it’s the fact that the company just raised $100 million in funding.