For a trade show that’s supposed to be dedicated to consumer electronics, CES 2016 seems to be all about the automotive market, because most of what’s been unveiled so far has been about autonomous cars, connected cars, and smarts cars. Even Microsoft has been talking about nothing but cars so far, especially in regards to why it’s the best tech company for automakers to partnership with. Whereas Apple and Google are working on products that will end up turning them into direct competitors to traditional automakers, Microsoft has no such plans, and that’s one of the biggest reasons why the company considers itself to be the best partner for automakers.