Microsoft kills its anti-Google Scroogled campaign

Scroogled, we hardly knew ye. Or actually, it seems that we knew ye pretty well and just didn’t like ye. ZDNet’s Mary Jo Foley reads the tea leaves surrounding recent Microsoft statements on its little-loved “Scroogled” campaign and concludes that the company has decided to give it the axe. Among other things, Foley notes that Derrick Connell, a Microsoft exec in charge of the Bing Experiences team, said during a Q&A session over the weekend that his company “is now done” with Scroogled.

Has Microsoft quietly done away with its anti-Google “Scroogled” campaign? Derrick Connell, a Microsoft Corporate Vice President in charge of the Bing Experiences team, said over the weekend in a hosted Q&A session that Microsoft is “now done with the (Scroogled) campaign. The Scroogled campaign, which was masterminded, in large part, by former Hillary Clinton strategist Mark Penn — who, after the latest reorg at Microsoft is Executive Vice President and Chief Strategy Officer — has met with mixed perceptions. Though few would question Microsoft’s right to counter Google’s products and policies via marketing campaigns of its own, the tone of the “Scroogled” campaign hasn’t been to everyone’s liking.