Momentum Labs has unveiled its Moment smartwatch

We’ve all heard the criticisms of smartwatches by now: they’re ugly, or too limited, or don’t offer enough of a reason to invest in one. Whatever your personal criticism of the wearable technology may be, the folks behind the Moment Smartwatch concept aim to squash it. Though only a concept at this point, Momentum Labs’ smartwatch aims to trump competitors’ offerings in many ways. The Moment Smartwatch is vaporware — a concept through and through, though according to Momentum Labs’ Ray Fischer in a statement to VentureBeat, approximately 80-percent of the research and development for the smartwatch has been wrapped up. The remaining R&D will only happen once actual production begins, which will hinge on successful funding. That funding will be achieved through a Kickstarter campaign starting June 24th if the company is successful. When it does go on sale — again, assuming it ever comes to fruition — Momentum Labs is looking to sell its futuristic offering for $230 USD. Unlike current smartwatch options, which feature a square or rectangular face and traditional wristband, the Moment Smartwatch — in theory — will feature a stainless steel wristband adorned with an electrophorectic display spanning its entire surface.